McDonald’s All-beef Premium Burgers TVC

This is one of my last McDonald’s projects. Was part of the ideation and early stages of production until our team was split in two. Props to Alvin Tecson and his team for making this look as beautiful as we all envisioned it to be!

I miss this account *Sniff*

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Carlo Cruz, Alexa Remalante, Chary Chu, Gian Nealega

Accounts: Donny Dingcong, Maik Alturas, Lauren Seranilla

Director: Stephen Ngo

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McSpicy is here!

mcspicy

After months of preparations, production and sleepless nights, the spicy chicken burger that captured the hearts (and taste buds) of Singaporeans, Indians and other Asian countries was finally launched in the Philippines, last June 13, 2013.

Introducing, the new McSpicy! Spiced just right to “Spice up your day!”

The launch kicked-off with this TVC featuring the newest addition to McDonald’s roster of popular endorsers – Jessy Mendiola.

Social media was abuzz with tweets, comments and photos using the hashtag #mcspicyishere.

Screen Shot 2013-06-15 at 11.52.42 AM

Screen Shot 2013-06-15 at 11.52.07 AM

Watch out for more “spiced up” moments courtesy of the new McSpicy.

In the meantime, try it out for yourself..well unless, you’re still undecided.

mcspicy meme

“Winner”

Client: McDonald’s Philippines
Brand: McSpicy
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Carl Urgino
Creative Group Head: Stephanie dela Cruz
Art Director: Ryan Giron, Chary Chu
Copywriter: Gian Nealega
Producer: Steve Vesagas, Lester Parulan, Lei Ang, Cherry Bacani
Accounts: Donny Dingcong, Maik Alturas, Lot Eligio, Lauren Serranilla
Director: Stephen Ngo
Production House: Pabrika
Post Production: Optima

McSpicy photo c/o of facebook.com/McDo.ph

Twisting the New York Festivals and spreading positivity at the Adobo Design Awards

NYF2

The 2013 New York Festivals World’s Best Advertising shortlist is out! And our Integrated/Interactive campaign for McDonald’s Twister Fries made it as Finalist in the Creative Marketing Effectiveness category.

Twister Fries was the first campaign I became part of in Leo Burnett Manila. So yeah, this citation feels real good!

Watch the case study video here: http://advertising.newyorkfestivals.com/winners/13831/

about_11

Meanwhile in the Philippines, our McDonald’s “Hooray for today” print ad and “Nightlife” TVC for WWF Earth Hour, both made it to the Adobo Design Awards shortlist (Press, Broadcast Animation and Best in Show Design for Good categories)

 

Hooray For Today Print Ad
Hooray For Today Print Ad
WWF Earth Hour "Nightlife" Screen Cap
A scene from the WWF Earth Hour “Nightlife” TVC

Congratulations to everyone who worked hard on these projects! Let’s keep our fingers, toes and eyes crossed for good results!

Glory to God!

McDonald’s “Ways” – McDelivery 86-2-36 RC 45s

Can’t remember McDonald’s delivery number? Maybe this can help.

– – –

“Ways” 45s 

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Director: Alvin Tecson

Scriptwriter: Gian Nealega

Accounts: Donny Dingcong, Tria Sordan

Producer: Lizanne Padilla-Alcazaren

Audio Production House: Soundesign Manila

McDonald’s National Breakfast Day 2013

On March 18, 2013, Monday at 5-9AM, McDonald’s stores across the world gave away over 5,000,000 McMuffins to its loyal patrons in celebration of National Breakfast Day! In the Philippines, 300 McDonald’s breakfast stores gave out 300,000 McMuffins to the first 1,000 costumers per store.

National Breakfast Day is a McDonald’s global initiative that aims to instill the importance of breakfast in everyone.

We were tasked to create buzz and excitment through various media touch points – TV, Print, Radio,and Digital.

National Breakfast Day materials - False Covers, Billboard, Posters, Coupons etc
National Breakfast Day materials – False Covers, Billboard, Posters, Coupons etc.
Excitement for NBD was in the air (and on people's mobile calendars!)
Excitement for NBD was in the air (and on people’s mobile calendars!)

The results were overwhelming! I heard news about people lining up as early as 4am! Some stores gave their 1,000th McMuffin at 6am! #nationalbreakfastday became the #1 trending topic on social media sites. And most of all, thousands of Filipinos who were made happy and ready to face the day with a smile. This truly was a Hooray for Today! moment.

National Breakfast Day was a hit!
National Breakfast Day was a hit!

I’m just glad to have been part of this relevant advocacy.

My share of free McMuffins c/o of my ever supportive parents!
My share of free McMuffins c/o of my ever supportive parents!

Until the next National Breakfast Day!