BREEZE – The Look

CREDITS:

Client: Unilever Philippines

Agency: Dentsu Jayme Syfu

CCO/Copywriter: Merlee Jayme

Copywriter: Gian Nealega

Art director: Benci Vidanes

Accounts: Ronald Barreiro, Lieza Punsalan

Director: Stephen Ngo

Producer: Leo Mercado

Production House: Pabrika

Audio production: Hit Productions

MAX’S RESTAURANT – #MaxStories “BFF”

Because many of our most memorable moments happened over a Max’s meal.

CREDITS:

Client: Max’s Restaurant

Agency: Dentsu Jayme Syfu

CCO/Copywriter: Merlee Jayme

Associate Creative Director/ Art: Allan Montayre

Copywriter: Gian Nealega

Art director: Josh Galvez

Accounts: Ronald Barreiro, Ann Tajonera

Director:  J.A. Tadena

Producer: Tanya Blay

Production House: Straight Shooters

Audio production: Soundesign Manila

BREEZE – Good Experiment

 

IS IT POSSIBLE TO TURN SOMETHING MOMS HATE INTO A SOURCE OF PRIDE?

A dirty child is often perceived as naughty & careless. And almost instantly, their parents, most especially their mother, are judged to be irresponsible and neglectful.

It’s no wonder moms can’t stand dirt – even more so, when it’s on their children’s clothes.

This hate for dirt goes beyond their burden of doing the laundry. It’s deeply rooted on the hurtful and misconstrued judgement they become vulnerable to.

But does dirt really make moms and their children bad? The Breeze Good experiment proved otherwise.

Unsuspecting moms will get the shock of their lives at the sight of their children who are almost totally covered with mud and grease. But the intense anger and frustration will later be replaced with hugs, kisses and pride as these kids prove how the dirt on their shirt is in fact, their own unique badge of goodness.

CREDITS:

Client: Unilever Philippines

Agency: Dentsu Jayme Syfu

CCO/Copywriter: Merlee Jayme

Copywriter: Gian Nealega

Art director: Benci Vidanes

Accounts: Ronald Barreiro, Lieza Punsalan

Director: Jelise Chung

Producer: Jem Lim, Danise Talaba

Production House: Straight Shooters

Audio production: Hit Productions

 

Modess – #StopTheBulong

Don’t let your inner voice of doubt stop you from making your move.

Client: Johnson & Johnson’s Philippines

Agency: DM9JaymeSyfu

CCO: Merlee Jayme

Copywriter: Gian Nealega

Art Director: Dee Taar – Reyes

Accounts: Julia Pronstroller – Gallardo, Domz Tiu

Producers: Tanya Blay

Director: Jessel Monteverde

Smart Bro “Days” – Unlisurf RC 30s

WARNING: May cause LSS.

Client: Smart Communications

Agency: DM9JaymeSyfu

CCO: Merlee Jayme

ECD: Louie Sotto

Copywriter: Gian Nealega

Accounts: Alex Syfu, Caloy Sambrano, Lieza Punsalan, Gella Valle

Production:
Syd Alcala — Producer
Hit Productions – Sound Production

Cignal Digital TV “Red Carpet” – Colours Channel Glamfest RC 45s

Thanks to my female teammates, I made it through this campaign!

“Red Carpet”

Client: Cignal Digital TV / Colours Channel

Agency:DM9JaymeSyfu

Executive Creative Director: Louie Sotto

Copywriter: Gian Nealega

Accounts: Alex Syfu, Fin Neric, Alexis Bisuna

Producer: Lester Parulan

Audio House: HIT Productions

McDonald’s All-beef Premium Burgers TVC

This is one of my last McDonald’s projects. Was part of the ideation and early stages of production until our team was split in two. Props to Alvin Tecson and his team for making this look as beautiful as we all envisioned it to be!

I miss this account *Sniff*

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Carlo Cruz, Alexa Remalante, Chary Chu, Gian Nealega

Accounts: Donny Dingcong, Maik Alturas, Lauren Seranilla

Director: Stephen Ngo

McSpicy is here!

mcspicy

After months of preparations, production and sleepless nights, the spicy chicken burger that captured the hearts (and taste buds) of Singaporeans, Indians and other Asian countries was finally launched in the Philippines, last June 13, 2013.

Introducing, the new McSpicy! Spiced just right to “Spice up your day!”

The launch kicked-off with this TVC featuring the newest addition to McDonald’s roster of popular endorsers – Jessy Mendiola.

Social media was abuzz with tweets, comments and photos using the hashtag #mcspicyishere.

Screen Shot 2013-06-15 at 11.52.42 AM

Screen Shot 2013-06-15 at 11.52.07 AM

Watch out for more “spiced up” moments courtesy of the new McSpicy.

In the meantime, try it out for yourself..well unless, you’re still undecided.

mcspicy meme

“Winner”

Client: McDonald’s Philippines
Brand: McSpicy
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Carl Urgino
Creative Group Head: Stephanie dela Cruz
Art Director: Ryan Giron, Chary Chu
Copywriter: Gian Nealega
Producer: Steve Vesagas, Lester Parulan, Lei Ang, Cherry Bacani
Accounts: Donny Dingcong, Maik Alturas, Lot Eligio, Lauren Serranilla
Director: Stephen Ngo
Production House: Pabrika
Post Production: Optima

McSpicy photo c/o of facebook.com/McDo.ph

McDonald’s McCafé 2013 Election TVC – “Choices”

Election-themed TVC my new team produced for McCafé.

Choose Well. Vote Wisely.

“CHOICES”

Client: McDonald’s Philippines
Brand: McCafé
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Carl Urgino
Creative Group Head: Stephanie dela Cruz
Art Directors: Ryan Giron, Spiro Barroga, Chary Chu
Copywriters: Raoul Panes, Gian Nealega
Producer: Lady Cajanding
Accounts: Donny Dingcong, Maik Alturas, Tria Sordan, Xea Kho
Director: Dax Dacayan
Production House: !Gung Ho
Post Production: Post Manila

Best in Show and a Gold at the 4th Adobo Design Awards

The night's  "most-coveted" award
The night’s “most-coveted” award

Our “Nightlife” TVC for WWF Earth Hour was recently awarded with the Best in Show – Design for Good honors and a Gold for Broadcast Animation!

Live tweets from @adobomagazine
Live tweets from @adobomagazine

“To win the best of show, you need both a very strong idea and execution in a single piece of work…” said Thomas Yang about what it took to win the Best in Show award.

Thomas Yang - Adobo Awards Head Jury and ECD at DDB Singapore
Thomas Yang – Adobo Awards Head Jury and ECD at DDB Singapore
 He also cited “Nightlife” as his top personal favorite among all the entries –
 “What’s unique about this work is that you can’t really tell that is a piece of work talking about global issues. The whole execution is very well done and every part of the film that reveals each scene are well thought through. This film doesn’t just speak to adults, it speaks to the future generation (our kids) as well, which is more important. Well done!”, Yang exclaimed.

A big congratulations to everyone who worked longer than the office hours just to make this project a beautiful success.

My teammates Alvin Tecson and Mela Advincula - up on stage for the Best in Show trophy!
My teammates, Alvin Tecson and Mela Advincula – up on stage for the Best in Show trophy!

All glory to God!

photo-1

Full Credits:

“Nightlife”

Advertiser: WWF

Agency: Leo Burnett Manila

Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Gian Nealega

Accounts Team: Bansky Fermin, JM Miranda

Producer: Lady Cajanding

Other Credits:

Underground Logic
Loudbox Studio
Soundesign Manila
Starcom Mediavest Group

* Italicized excerpts courtesy of Adobo Magazine. Read the whole articles here:

“Yang reveals his top three favorite aDA works”

http://adobodesignawards.com/?p=1243

“M&C Saatchi KL bags nine metals at the adobo Design Awards; Leo Burnett manila clinches Best of Show”

http://adobodesignawards.com/?p=1239

*”Leo Burnett Manila clinches adobo Design Award’ Best of Show”

http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1367209531460

* Photos courtesy of Adobo Magazine, Carlo Cruz and Gela Pena of Leo Burnett Manila