IS IT POSSIBLE TO TURN SOMETHING MOMS HATE INTO A SOURCE OF PRIDE?
A dirty child is often perceived as naughty & careless. And almost instantly, their parents, most especially their mother, are judged to be irresponsible and neglectful.
It’s no wonder moms can’t stand dirt – even more so, when it’s on their children’s clothes.
This hate for dirt goes beyond their burden of doing the laundry. It’s deeply rooted on the hurtful and misconstrued judgement they become vulnerable to.
But does dirt really make moms and their children bad? The Breeze Good experiment proved otherwise.
Unsuspecting moms will get the shock of their lives at the sight of their children who are almost totally covered with mud and grease. But the intense anger and frustration will later be replaced with hugs, kisses and pride as these kids prove how the dirt on their shirt is in fact, their own unique badge of goodness.
This is one of my last McDonald’s projects. Was part of the ideation and early stages of production until our team was split in two. Props to Alvin Tecson and his team for making this look as beautiful as we all envisioned it to be!
I miss this account *Sniff*
Agency: Leo Burnett Manila
Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Carlo Cruz, Alexa Remalante, Chary Chu, Gian Nealega
After months of preparations, production and sleepless nights, the spicy chicken burger that captured the hearts (and taste buds) of Singaporeans, Indians and other Asian countries was finally launched in the Philippines, last June 13, 2013.
Introducing, the new McSpicy! Spiced just right to “Spice up your day!”
The launch kicked-off with this TVC featuring the newest addition to McDonald’s roster of popular endorsers – Jessy Mendiola.
Social media was abuzz with tweets, comments and photos using the hashtag #mcspicyishere.
Watch out for more “spiced up” moments courtesy of the new McSpicy.
In the meantime, try it out for yourself..well unless, you’re still undecided.
Client: McDonald’s Philippines Brand: McSpicy Agency: Leo Burnett Manila Chief Creative Officer: Raoul Panes Creative Director: Carl Urgino Creative Group Head: Stephanie dela Cruz Art Director: Ryan Giron, Chary Chu Copywriter: Gian Nealega Producer: Steve Vesagas, Lester Parulan, Lei Ang, Cherry Bacani Accounts: Donny Dingcong, Maik Alturas, Lot Eligio, Lauren Serranilla Director: Stephen Ngo Production House: Pabrika Post Production: Optima
Election-themed TVC my new team produced for McCafé.
Choose Well. Vote Wisely.
Client: McDonald’s Philippines Brand: McCafé Agency: Leo Burnett Manila Chief Creative Officer: Raoul Panes Creative Director: Carl Urgino Creative Group Head: Stephanie dela Cruz Art Directors: Ryan Giron, Spiro Barroga, Chary Chu Copywriters: Raoul Panes, Gian Nealega Producer: Lady Cajanding Accounts: Donny Dingcong, Maik Alturas, Tria Sordan, Xea Kho Director: Dax Dacayan Production House: !Gung Ho Post Production: Post Manila
Our “Nightlife” TVC for WWF Earth Hour was recently awarded with the Best in Show – Design for Good honors and a Gold for Broadcast Animation!
“To win the best of show, you need both a very strong idea and execution in a single piece of work…” said Thomas Yang about what it took to win the Best in Show award.
He also cited “Nightlife” as his top personal favorite among all the entries –
“What’s unique about this work is that you can’t really tell that is a piece of work talking about global issues. The whole execution is very well done and every part of the film that reveals each scene are well thought through. This film doesn’t just speak to adults, it speaks to the future generation (our kids) as well, which is more important. Well done!”, Yang exclaimed.
A big congratulations to everyone who worked longer than the office hours just to make this project a beautiful success.
All glory to God!
Agency: Leo Burnett Manila
Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Gian Nealega
Accounts Team: Bansky Fermin, JM Miranda
Producer: Lady Cajanding
Starcom Mediavest Group
* Italicized excerpts courtesy of Adobo Magazine. Read the whole articles here: