McSpicy is here!


After months of preparations, production and sleepless nights, the spicy chicken burger that captured the hearts (and taste buds) of Singaporeans, Indians and other Asian countries was finally launched in the Philippines, last June 13, 2013.

Introducing, the new McSpicy! Spiced just right to “Spice up your day!”

The launch kicked-off with this TVC featuring the newest addition to McDonald’s roster of popular endorsers – Jessy Mendiola.

Social media was abuzz with tweets, comments and photos using the hashtag #mcspicyishere.

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Watch out for more “spiced up” moments courtesy of the new McSpicy.

In the meantime, try it out for yourself..well unless, you’re still undecided.

mcspicy meme


Client: McDonald’s Philippines
Brand: McSpicy
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Carl Urgino
Creative Group Head: Stephanie dela Cruz
Art Director: Ryan Giron, Chary Chu
Copywriter: Gian Nealega
Producer: Steve Vesagas, Lester Parulan, Lei Ang, Cherry Bacani
Accounts: Donny Dingcong, Maik Alturas, Lot Eligio, Lauren Serranilla
Director: Stephen Ngo
Production House: Pabrika
Post Production: Optima

McSpicy photo c/o of