IS IT POSSIBLE TO TURN SOMETHING MOMS HATE INTO A SOURCE OF PRIDE?
A dirty child is often perceived as naughty & careless. And almost instantly, their parents, most especially their mother, are judged to be irresponsible and neglectful.
It’s no wonder moms can’t stand dirt – even more so, when it’s on their children’s clothes.
This hate for dirt goes beyond their burden of doing the laundry. It’s deeply rooted on the hurtful and misconstrued judgement they become vulnerable to.
But does dirt really make moms and their children bad? The Breeze Good experiment proved otherwise.
Unsuspecting moms will get the shock of their lives at the sight of their children who are almost totally covered with mud and grease. But the intense anger and frustration will later be replaced with hugs, kisses and pride as these kids prove how the dirt on their shirt is in fact, their own unique badge of goodness.
Election-themed TVC my new team produced for McCafé.
Choose Well. Vote Wisely.
Client: McDonald’s Philippines Brand: McCafé Agency: Leo Burnett Manila Chief Creative Officer: Raoul Panes Creative Director: Carl Urgino Creative Group Head: Stephanie dela Cruz Art Directors: Ryan Giron, Spiro Barroga, Chary Chu Copywriters: Raoul Panes, Gian Nealega Producer: Lady Cajanding Accounts: Donny Dingcong, Maik Alturas, Tria Sordan, Xea Kho Director: Dax Dacayan Production House: !Gung Ho Post Production: Post Manila
Our “Nightlife” TVC for WWF Earth Hour was recently awarded with the Best in Show – Design for Good honors and a Gold for Broadcast Animation!
“To win the best of show, you need both a very strong idea and execution in a single piece of work…” said Thomas Yang about what it took to win the Best in Show award.
He also cited “Nightlife” as his top personal favorite among all the entries –
“What’s unique about this work is that you can’t really tell that is a piece of work talking about global issues. The whole execution is very well done and every part of the film that reveals each scene are well thought through. This film doesn’t just speak to adults, it speaks to the future generation (our kids) as well, which is more important. Well done!”, Yang exclaimed.
A big congratulations to everyone who worked longer than the office hours just to make this project a beautiful success.
All glory to God!
Agency: Leo Burnett Manila
Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Gian Nealega
Accounts Team: Bansky Fermin, JM Miranda
Producer: Lady Cajanding
Starcom Mediavest Group
* Italicized excerpts courtesy of Adobo Magazine. Read the whole articles here:
The 2013 New York Festivals World’s Best Advertising shortlist is out! And our Integrated/Interactive campaign for McDonald’s Twister Fries made it as Finalist in the Creative Marketing Effectiveness category.
Twister Fries was the first campaign I became part of in Leo Burnett Manila. So yeah, this citation feels real good!
Meanwhile in the Philippines, our McDonald’s “Hooray for today” print ad and “Nightlife” TVC for WWF Earth Hour, both made it to the Adobo Design Awards shortlist (Press, Broadcast Animation and Best in Show Design for Good categories)
Congratulations to everyone who worked hard on these projects! Let’s keep our fingers, toes and eyes crossed for good results!