BREEZE – The Look

CREDITS:

Client: Unilever Philippines

Agency: Dentsu Jayme Syfu

CCO/Copywriter: Merlee Jayme

Copywriter: Gian Nealega

Art director: Benci Vidanes

Accounts: Ronald Barreiro, Lieza Punsalan

Director: Stephen Ngo

Producer: Leo Mercado

Production House: Pabrika

Audio production: Hit Productions

SMART ROAMER RELAUNCH VIDEOS – Smart Communications

“LDR”

“SALE”

“INTERFACE”

CREDITS:

Client: Smart Communications

Agency: Dentsu Jayme Syfu

Executive Creative Director: Louie Sotto

Copywriter: Gian Nealega

Art director: Alexa Remalante, Benci Vidanes, Dee Taar – Reyes

Accounts: Alex Syfu, Carla Dado, Ann Tajonera

Director: Gerald Santos (“LDR” & “SALE”) Mark Mendoza (“Interface”)

Producer: Alec Humphries

Production House: Orange House (“LDR” & “SALE”) Straight Shooters (“Interface”)

Audio production: Hit Productions

MAX’S RESTAURANT – #MaxStories “BFF”

Because many of our most memorable moments happened over a Max’s meal.

CREDITS:

Client: Max’s Restaurant

Agency: Dentsu Jayme Syfu

CCO/Copywriter: Merlee Jayme

Associate Creative Director/ Art: Allan Montayre

Copywriter: Gian Nealega

Art director: Josh Galvez

Accounts: Ronald Barreiro, Ann Tajonera

Director:  J.A. Tadena

Producer: Tanya Blay

Production House: Straight Shooters

Audio production: Soundesign Manila

BREEZE – Good Experiment

 

IS IT POSSIBLE TO TURN SOMETHING MOMS HATE INTO A SOURCE OF PRIDE?

A dirty child is often perceived as naughty & careless. And almost instantly, their parents, most especially their mother, are judged to be irresponsible and neglectful.

It’s no wonder moms can’t stand dirt – even more so, when it’s on their children’s clothes.

This hate for dirt goes beyond their burden of doing the laundry. It’s deeply rooted on the hurtful and misconstrued judgement they become vulnerable to.

But does dirt really make moms and their children bad? The Breeze Good experiment proved otherwise.

Unsuspecting moms will get the shock of their lives at the sight of their children who are almost totally covered with mud and grease. But the intense anger and frustration will later be replaced with hugs, kisses and pride as these kids prove how the dirt on their shirt is in fact, their own unique badge of goodness.

CREDITS:

Client: Unilever Philippines

Agency: Dentsu Jayme Syfu

CCO/Copywriter: Merlee Jayme

Copywriter: Gian Nealega

Art director: Benci Vidanes

Accounts: Ronald Barreiro, Lieza Punsalan

Director: Jelise Chung

Producer: Jem Lim, Danise Talaba

Production House: Straight Shooters

Audio production: Hit Productions

 

McDonald’s McCafé 2013 Election TVC – “Choices”

Election-themed TVC my new team produced for McCafé.

Choose Well. Vote Wisely.

“CHOICES”

Client: McDonald’s Philippines
Brand: McCafé
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Carl Urgino
Creative Group Head: Stephanie dela Cruz
Art Directors: Ryan Giron, Spiro Barroga, Chary Chu
Copywriters: Raoul Panes, Gian Nealega
Producer: Lady Cajanding
Accounts: Donny Dingcong, Maik Alturas, Tria Sordan, Xea Kho
Director: Dax Dacayan
Production House: !Gung Ho
Post Production: Post Manila

Best in Show and a Gold at the 4th Adobo Design Awards

The night's  "most-coveted" award
The night’s “most-coveted” award

Our “Nightlife” TVC for WWF Earth Hour was recently awarded with the Best in Show – Design for Good honors and a Gold for Broadcast Animation!

Live tweets from @adobomagazine
Live tweets from @adobomagazine

“To win the best of show, you need both a very strong idea and execution in a single piece of work…” said Thomas Yang about what it took to win the Best in Show award.

Thomas Yang - Adobo Awards Head Jury and ECD at DDB Singapore
Thomas Yang – Adobo Awards Head Jury and ECD at DDB Singapore
 He also cited “Nightlife” as his top personal favorite among all the entries –
 “What’s unique about this work is that you can’t really tell that is a piece of work talking about global issues. The whole execution is very well done and every part of the film that reveals each scene are well thought through. This film doesn’t just speak to adults, it speaks to the future generation (our kids) as well, which is more important. Well done!”, Yang exclaimed.

A big congratulations to everyone who worked longer than the office hours just to make this project a beautiful success.

My teammates Alvin Tecson and Mela Advincula - up on stage for the Best in Show trophy!
My teammates, Alvin Tecson and Mela Advincula – up on stage for the Best in Show trophy!

All glory to God!

photo-1

Full Credits:

“Nightlife”

Advertiser: WWF

Agency: Leo Burnett Manila

Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Gian Nealega

Accounts Team: Bansky Fermin, JM Miranda

Producer: Lady Cajanding

Other Credits:

Underground Logic
Loudbox Studio
Soundesign Manila
Starcom Mediavest Group

* Italicized excerpts courtesy of Adobo Magazine. Read the whole articles here:

“Yang reveals his top three favorite aDA works”

http://adobodesignawards.com/?p=1243

“M&C Saatchi KL bags nine metals at the adobo Design Awards; Leo Burnett manila clinches Best of Show”

http://adobodesignawards.com/?p=1239

*”Leo Burnett Manila clinches adobo Design Award’ Best of Show”

http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1367209531460

* Photos courtesy of Adobo Magazine, Carlo Cruz and Gela Pena of Leo Burnett Manila

Twisting the New York Festivals and spreading positivity at the Adobo Design Awards

NYF2

The 2013 New York Festivals World’s Best Advertising shortlist is out! And our Integrated/Interactive campaign for McDonald’s Twister Fries made it as Finalist in the Creative Marketing Effectiveness category.

Twister Fries was the first campaign I became part of in Leo Burnett Manila. So yeah, this citation feels real good!

Watch the case study video here: http://advertising.newyorkfestivals.com/winners/13831/

about_11

Meanwhile in the Philippines, our McDonald’s “Hooray for today” print ad and “Nightlife” TVC for WWF Earth Hour, both made it to the Adobo Design Awards shortlist (Press, Broadcast Animation and Best in Show Design for Good categories)

 

Hooray For Today Print Ad
Hooray For Today Print Ad
WWF Earth Hour "Nightlife" Screen Cap
A scene from the WWF Earth Hour “Nightlife” TVC

Congratulations to everyone who worked hard on these projects! Let’s keep our fingers, toes and eyes crossed for good results!

Glory to God!

McDonald’s “Ways” – McDelivery 86-2-36 RC 45s

Can’t remember McDonald’s delivery number? Maybe this can help.

– – –

“Ways” 45s 

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Director: Alvin Tecson

Scriptwriter: Gian Nealega

Accounts: Donny Dingcong, Tria Sordan

Producer: Lizanne Padilla-Alcazaren

Audio Production House: Soundesign Manila

LBC Remit Express “Super Baba” RC Series

“TAHO” RC 15s

“SAMALAMIG” RC 15s

“SORBETES” RC 15s

How ironic — my first RCs turned out to be my last major project in Aspac. I had so much fun recording these RCs at HIT with Chat Suazo Monteagudo. We finished at around 12 am!

Advertiser: LBC Remit Express

Agency: Aspac Advertising

ECD: Third Domingo

Scriptwriter: Gian Nealega

Producer: Chat Suazo Monteagudo

Sound Production House: Hit Production