IS IT POSSIBLE TO TURN SOMETHING MOMS HATE INTO A SOURCE OF PRIDE?
A dirty child is often perceived as naughty & careless. And almost instantly, their parents, most especially their mother, are judged to be irresponsible and neglectful.
It’s no wonder moms can’t stand dirt – even more so, when it’s on their children’s clothes.
This hate for dirt goes beyond their burden of doing the laundry. It’s deeply rooted on the hurtful and misconstrued judgement they become vulnerable to.
But does dirt really make moms and their children bad? The Breeze Good experiment proved otherwise.
Unsuspecting moms will get the shock of their lives at the sight of their children who are almost totally covered with mud and grease. But the intense anger and frustration will later be replaced with hugs, kisses and pride as these kids prove how the dirt on their shirt is in fact, their own unique badge of goodness.
Client: Unilever Philippines
Agency: Dentsu Jayme Syfu
CCO/Copywriter: Merlee Jayme
Copywriter: Gian Nealega
Art director: Benci Vidanes
Accounts: Ronald Barreiro, Lieza Punsalan
Director: Jelise Chung
Producer: Jem Lim, Danise Talaba
Production House: Straight Shooters
Audio production: Hit Productions