Twisting the New York Festivals and spreading positivity at the Adobo Design Awards


The 2013 New York Festivals World’s Best Advertising shortlist is out! And our Integrated/Interactive campaign for McDonald’s Twister Fries made it as Finalist in the Creative Marketing Effectiveness category.

Twister Fries was the first campaign I became part of in Leo Burnett Manila. So yeah, this citation feels real good!

Watch the case study video here:


Meanwhile in the Philippines, our McDonald’s “Hooray for today” print ad and “Nightlife” TVC for WWF Earth Hour, both made it to the Adobo Design Awards shortlist (Press, Broadcast Animation and Best in Show Design for Good categories)


Hooray For Today Print Ad
Hooray For Today Print Ad
WWF Earth Hour "Nightlife" Screen Cap
A scene from the WWF Earth Hour “Nightlife” TVC

Congratulations to everyone who worked hard on these projects! Let’s keep our fingers, toes and eyes crossed for good results!

Glory to God!


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