Best in Show and a Gold at the 4th Adobo Design Awards

The night's  "most-coveted" award
The night’s “most-coveted” award

Our “Nightlife” TVC for WWF Earth Hour was recently awarded with the Best in Show – Design for Good honors and a Gold for Broadcast Animation!

Live tweets from @adobomagazine
Live tweets from @adobomagazine

“To win the best of show, you need both a very strong idea and execution in a single piece of work…” said Thomas Yang about what it took to win the Best in Show award.

Thomas Yang - Adobo Awards Head Jury and ECD at DDB Singapore
Thomas Yang – Adobo Awards Head Jury and ECD at DDB Singapore
 He also cited “Nightlife” as his top personal favorite among all the entries –
 “What’s unique about this work is that you can’t really tell that is a piece of work talking about global issues. The whole execution is very well done and every part of the film that reveals each scene are well thought through. This film doesn’t just speak to adults, it speaks to the future generation (our kids) as well, which is more important. Well done!”, Yang exclaimed.

A big congratulations to everyone who worked longer than the office hours just to make this project a beautiful success.

My teammates Alvin Tecson and Mela Advincula - up on stage for the Best in Show trophy!
My teammates, Alvin Tecson and Mela Advincula – up on stage for the Best in Show trophy!

All glory to God!


Full Credits:


Advertiser: WWF

Agency: Leo Burnett Manila

Creative Team: Raoul Panes, Alvin Tecson, Carl Urgino, Mela Advincula, Gian Nealega

Accounts Team: Bansky Fermin, JM Miranda

Producer: Lady Cajanding

Other Credits:

Underground Logic
Loudbox Studio
Soundesign Manila
Starcom Mediavest Group

* Italicized excerpts courtesy of Adobo Magazine. Read the whole articles here:

“Yang reveals his top three favorite aDA works”

“M&C Saatchi KL bags nine metals at the adobo Design Awards; Leo Burnett manila clinches Best of Show”

*”Leo Burnett Manila clinches adobo Design Award’ Best of Show”

* Photos courtesy of Adobo Magazine, Carlo Cruz and Gela Pena of Leo Burnett Manila


Twisting the New York Festivals and spreading positivity at the Adobo Design Awards


The 2013 New York Festivals World’s Best Advertising shortlist is out! And our Integrated/Interactive campaign for McDonald’s Twister Fries made it as Finalist in the Creative Marketing Effectiveness category.

Twister Fries was the first campaign I became part of in Leo Burnett Manila. So yeah, this citation feels real good!

Watch the case study video here:


Meanwhile in the Philippines, our McDonald’s “Hooray for today” print ad and “Nightlife” TVC for WWF Earth Hour, both made it to the Adobo Design Awards shortlist (Press, Broadcast Animation and Best in Show Design for Good categories)


Hooray For Today Print Ad
Hooray For Today Print Ad
WWF Earth Hour "Nightlife" Screen Cap
A scene from the WWF Earth Hour “Nightlife” TVC

Congratulations to everyone who worked hard on these projects! Let’s keep our fingers, toes and eyes crossed for good results!

Glory to God!

McDonald’s “Ways” – McDelivery 86-2-36 RC 45s

Can’t remember McDonald’s delivery number? Maybe this can help.

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“Ways” 45s 

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Director: Alvin Tecson

Scriptwriter: Gian Nealega

Accounts: Donny Dingcong, Tria Sordan

Producer: Lizanne Padilla-Alcazaren

Audio Production House: Soundesign Manila