Annually, around Chinese New Year, Filipinos look forward to receiving McDonald’s Ang Pao discount coupons. It’s sort of become a tradition.
So in 2013, the Year of the Water Snake, McDonald’s didn’t disappoint. Snake-designed coupons were everywhere, making the effort impossible to miss.
The campaign was so successful that it was honored “Best in Practice” by McDonald’s APMEA (Asia Pacific, Middle East and Africa) Region.
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Directors: Carl Urgino, Mela Advincula
Copywriter: Gian Nealega
Art Director: Carlo Cruz, Chary Chu
Accounts: Golda Roldan, Maik Alturas, Tria Sordan