McDonald’s 2013 Ang Pao “Snake”

Snake preso

Annually, around Chinese New Year, Filipinos look forward to receiving McDonald’s Ang Pao discount coupons. It’s sort of become a tradition.

So in 2013, the Year of the Water Snake, McDonald’s didn’t disappoint. Snake-designed coupons were everywhere, making the effort impossible to miss.

The campaign was so successful that it was honored “Best in Practice” by McDonald’s APMEA (Asia Pacific, Middle East and Africa) Region.


Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Directors: Carl Urgino, Mela Advincula

Copywriter: Gian Nealega

Art Director: Carlo Cruz, Chary Chu

Accounts: Golda Roldan, Maik Alturas, Tria Sordan


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