McDonald’s Hooray for Today! Print ad “Universe”

Hooray for today!

This is how it would look like when the universe conspired to greet you a “Happy new year!”

I had a blast being part of this print ad. My teammates spent the holidays intricately cutting-out each element of the actual art-work! Talk about a real labor of love!

This material came out on the first day of 2013 – in center spreads of all major broadsheets in the Philippines. Watch out for the campaign’s TVC, Radio and other supporting ads!

Hooray for a new year of God’s faithfulness!

Hooray for today!


Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Directors: Carl Urgino, Alvin Tecson, Mela Advincula

Copywriters: Gian Nealega, Alvin Tecson

Art Directors: Alexa Remalante, Carlo Cruz, Chary Chu

Accounts: Golda Roldan, Maik Alturas, Xea Kho

Illustrator: Electrolychee

Photo Studio: Adphoto


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