This is how it would look like when the universe conspired to greet you a “Happy new year!”
I had a blast being part of this print ad. My teammates spent the holidays intricately cutting-out each element of the actual art-work! Talk about a real labor of love!
This material came out on the first day of 2013 – in center spreads of all major broadsheets in the Philippines. Watch out for the campaign’s TVC, Radio and other supporting ads!
Hooray for a new year of God’s faithfulness!
Hooray for today!
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Directors: Carl Urgino, Alvin Tecson, Mela Advincula
Copywriters: Gian Nealega, Alvin Tecson
Art Directors: Alexa Remalante, Carlo Cruz, Chary Chu
Accounts: Golda Roldan, Maik Alturas, Xea Kho
Photo Studio: Adphoto