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Thanks to our friends at Adobo Magazine for this feature!

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McDonald’s Hooray for Today! 2013 “Beautiful Day”

 

Imagine waking up to a world that cheers you on to face the day ahead. This spot brings to life the positivity and possibilities that come with starting your day right at McDonald’s

– – –

Another dream come true! 🙂 My God is good!

Thanks to a very good friend/churchmate, Kuya David Dizon, this ad now reminds me of Isaiah 43:19 

“For I am about to do something new.
See, I have already begun! Do you not see it?
I will make a pathway through the wilderness.
I will create rivers in the dry wasteland.”

HOORAY FOR AN AWESOME GOD! 🙂

– – –

Hello, it’s a brand new day

It’s a brand new start, things will go your way

Live a new beginning, for you will go on singing

La-la-la-la-la-la-la oh hooray!

Doo-doo-root-doo-doo

La-la-la-la-la-la-la (oh hooray!)

La-la-la-la-la-la

Start it right. Everything’s gonna be alright

Oh, Hooray for today!

– – –

HOORAY FOR TODAY 2013

“Beautiful Day”

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Directors: Carl Urgino, Alvin Tecson, Mela Advincula

Copywriters: Raoul Panes, Gian Nealega

Art Directors: Alexa Remalante, Carlo Cruz, Chary Chu

Accounts: Golda Roldan, Maik Alturas, Xea Kho

Director: Joel Limchoc

Producers: Steve Vesagas, Lester Parulan

Production House: Pabrika

Post Production House: Underground Logic

Audio Production House: Loudbox & HIT Productions

McDonald’s McCelebrations Christmas Card “Lantern”

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McDonald's 2012 Christmas Card - "Parol"
McDonald’s 2012 Christmas Card – “Parol”
Slide the inside portion to reveal more reasons to McCelebrate the season!
Slide the inside portion to reveal more reasons to McCelebrate the season!

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Having cool clients is really a reason to celebrate!
Cool clients: A real reason to celebrate!

Ok. This is obviously a late post! (Belated) Merry Christmas from Leo Burnett and McDonald’s! Ha ha!

“Parol”

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Director: Carl Urgino

Copywriters: Gian Nealega

Art Directors: Carlo Cruz

Accounts: Golda Roldan, Maik Alturas, Xea Kho

Illustrator: Electrolychee

McDonald’s 2013 Ang Pao “Snake”

Snake preso

Annually, around Chinese New Year, Filipinos look forward to receiving McDonald’s Ang Pao discount coupons. It’s sort of become a tradition.

So in 2013, the Year of the Water Snake, McDonald’s didn’t disappoint. Snake-designed coupons were everywhere, making the effort impossible to miss.

The campaign was so successful that it was honored “Best in Practice” by McDonald’s APMEA (Asia Pacific, Middle East and Africa) Region.

“Snake”

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Directors: Carl Urgino, Mela Advincula

Copywriter: Gian Nealega

Art Director: Carlo Cruz, Chary Chu

Accounts: Golda Roldan, Maik Alturas, Tria Sordan

McDonald’s Hooray for Today! Print ad “Universe”

Hooray for today!

This is how it would look like when the universe conspired to greet you a “Happy new year!”

I had a blast being part of this print ad. My teammates spent the holidays intricately cutting-out each element of the actual art-work! Talk about a real labor of love!

This material came out on the first day of 2013 – in center spreads of all major broadsheets in the Philippines. Watch out for the campaign’s TVC, Radio and other supporting ads!

Hooray for a new year of God’s faithfulness!

Hooray for today!

“Universe”

Advertiser: McDonald’s

Agency: Leo Burnett Manila

Chief Creative Officer: Raoul Panes

Creative Directors: Carl Urgino, Alvin Tecson, Mela Advincula

Copywriters: Gian Nealega, Alvin Tecson

Art Directors: Alexa Remalante, Carlo Cruz, Chary Chu

Accounts: Golda Roldan, Maik Alturas, Xea Kho

Illustrator: Electrolychee

Photo Studio: Adphoto