Philippine International Convention Center Print + AR Campaign

Starwars and Titanic in 3D? Wait until you see PICC!

The most celebrated event center in the Philippines, PICC, recently launched a print campaign that brings its most notable guests from the past – together with ordinary people, in extraordinary scenarios. The materials highlight how PICC is capable of hosting anyone with the same superior service the biggest personalities have loved over the years.

But more that just eye-catching print ads, we thought of creating a way to generate more buzz and excitement for the campaign. With the help of our digital arm, Republika Worldwide, we developed a futuristic, holographic 3D tour of the PICC Complex.

“Beauties”
“Singers”
“Superheroes “

Powered by Augmented Reality, each side of the pattern (in the print ad) triggers an engaging 360 animation that takes you through different key venues, right where you are!

Try it out for yourself and experience PICC like you’ve never had before!

Advertiser: Philippine International Convention Center

Agency: Aspac Advertising

Executive Creative Director: Kat Gomez-Limchoc

Creative Director: Boni Santos

Copywriter: Gian Nealega

Art Director: Avery Alina

Accounts: Rissa De Guzman, Paulo Nasol

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